We have developed a serious girl crush on Melody Jasmine, creator of clothing label My Sunday Feeling. My Sunday Feeling has gained a loyal following of girls who like their clothes as wild as their hearts. Channeling iconic times and muses into heartfelt designs with mini collections such as 'All I Need is Love' we ask what is there not to love?
Just like her designs Melody has this nostalgic charm that we cannot get enough of. Since we had the pleasure of being introduced to her and the opportunity to be apart of her latest campaign 'On the Road With Melody', her pictures and her have literally given us that barefoot in a field of daises kind of Sunday Feeling, everyday.
Though Melody has developed her own successful brand, her latest campaign 'On the Road with Melody' has her behind her lens capturing amazing imagery on 35mm film for other leading designers and labels such as The Lovers and Drifter Club, She Made Me and Tuesday Vintage. All for her love and passion, to create and share. It is true when they say, women empower each other. Let us introduce you to this wonder woman who had us at hello.....
Melody you were born out of a farmhouse in Byron Bay and are said to have grown up in a creative and bohemian household. Can you tell us about your upbringing and how this has influenced your life and career
I grew up in Byron Bay surrounds, my parents lived and made a living from art, all kinds! From the age of 3 I was having my own little mini stall next to theirs at the local market. I remember them doing so many different things, they even collected road kill echidna and made jewellery from it at one stage. Dad also made incredible woven beaded hanging 'mobiles' and Mum collected vintage bra's and veggie dyed them and hand beaded them...the list goes on! Dad was also a musician, so the usual was him playing guitar or records while we all got into crafts and made stuff to sell on the weekend. It's kind of impossible to grow up like that and not involve yourself around creative people and be that way yourself. A typical birthday present from Dad was some collected sticks turned into some crazy hanging picture or something!
The household you were born into seems to have the same values as the household you have now. Married to custom surfboard shaper and artist Matt Yeates and mummy to Zephyr what is a typical day at home
A typical day at home for me now is either hanging with my little Zephyr, maybe having a surf or doing a photo shoot. Working at home in our little treehouse is always fun, it's a tiny little loft house and the top level is our bedroom. Zephyrs room and work space is all mashed in together, but somehow it works!
Each of your My Sunday Feeling designs has a story to tell and a sentimentality to feel and has been described as a mixture of playsuits for playing in the sun barefoot, whimsical dresses for twirling in the wind and flares for kicking up dust on the dance floor. Where do you find your inspiration from
I don't really look for inspiration I feel like I have too much already going on. If I am in a creative mood I feel like I could pop out a whole collection of designs in minutes, but then when I do scroll through pinterst or such I just get a total inspiration overload, there are too many amazing ideas, I just want to create everything!
You have just loaded up your 1978 Tangerine Volvo with cameras, film rolls, cassette taps, surfboard, beauties and embarked on the road to shoot at beautiful rain forests, national parks, pristine beaches, little country motels and rustic caravan parks along the East Coast of Australia from Byron Bay. Tell us how the journey of 'On the Road with Melody' began
I have always done all of my own photo shoots for My Sunday Feeling and haven't always been that great at it haha but always LOVED it. Getting a film camera a year ago really inspired me to do more shoots and I feel like I am getting better with each one. The idea that I can do more and more shoots excites me so much, so taking labels 'on the road' and documenting our daily shoots that we dream up is so much fun for so called work! Being able to just shoot with only the model and myself is just so natural and fun, we can really just do what we feel at the time and I always hope that the end result of the photos represents that non planned, casual raw beauty.
What advice can you give to other designers looking to start in the industry to share their passion
Have ambition + passion + determination
Words you live by
Things you live for
My Zephyr baby!